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Terms of use

Effective and last updated 22 July 2026

Before you use Luuma

These terms govern the Luuma website and app. They preserve the mandatory rights you have as a consumer in Belgium and elsewhere in the European Union or European Economic Area.

1. Using Luuma

These terms govern Luuma. The service provider and statutory details are available in the legal information.

2. Acceptance and eligibility

By accessing the website or creating or using a Luuma account, you agree to these terms and the privacy policy. If you do not agree, do not use the service. You must be at least 16 years old and legally able to enter into this agreement. If you use Luuma for an organisation, you confirm that you are authorised to bind it.

3. The service

Luuma helps users catalogue garments, record wear and care information, plan outfits and packing, receive wardrobe-based suggestions, and optionally join or share challenges. Features may differ by device, country, release channel or subscription level. We may improve, add or retire features while maintaining any mandatory rights relating to a paid digital service.

4. Accounts and security

You must provide accurate account information, protect your credentials and promptly tell us about suspected unauthorised access. You are responsible for activity performed through your account unless it results from a failure for which we are legally responsible. Do not share an account in a way that undermines security or another person's privacy.

5. Your wardrobe, photos and content

You retain ownership of photos, text and other content you submit. You grant occasio BV a non-exclusive, worldwide, royalty-free licence to host, copy, process, adapt and display that content only as needed to provide, secure, maintain and improve Luuma. This licence ends when the content is deleted, subject to technically necessary backup periods and content you intentionally shared with others.

You confirm that you have the rights and permissions needed for content you upload. Do not upload private images of another person without permission, unlawful material, malware, or content that infringes intellectual property, privacy or personality rights.

6. Community, friends and group challenges

Individual challenges are private unless you choose to share or invite others. Friend and group features may show the challenge name, target, participation and content described in the sharing preview. Your private wardrobe, full wear history and private statistics are not shared merely because you join a challenge.

You must not use community features to harass, threaten, discriminate, impersonate, spam, manipulate participation, promote self-harm, sexualise minors, or distribute illegal or infringing content. We may restrict visibility, remove content, preserve evidence, warn or suspend users, and notify authorities where reasonably necessary and lawful.

7. Reporting illegal or harmful content

To report content, explain the issue, identify the content or link, provide your contact details and include a good-faith statement that the information is accurate. Send notices to info@luuma.life. We will assess sufficiently precise notices and explain restrictions or appeal options where the EU Digital Services Act or other applicable law requires it. Abuse of reporting tools may lead to restrictions.

8. AI suggestions and wardrobe guidance

Luuma may use automated systems and third-party AI services to interpret photos and propose garment details, outfits, packing lists, care steps or buying checks. Results are probabilistic, may be inaccurate and are not professional, medical, safety, environmental certification or financial advice. Check labels, manufacturer guidance, weather alerts and your own needs before acting. Do not rely on Luuma for allergies, protective clothing, hazardous cleaning, product authenticity or emergency decisions.

9. Acceptable use

You may use Luuma only lawfully and for its intended personal or authorised organisational purposes. You must not:

10. Luuma intellectual property

The Luuma software, brand, logo, interface, editorial content and original assets are owned by or licensed to occasio BV and protected by intellectual property law. These terms give you a limited, personal, revocable, non-exclusive and non-transferable right to use the service. They do not transfer ownership. Apple, Google and other third-party names and marks belong to their respective owners.

11. Third-party services and links

Luuma depends on services such as app stores, cloud hosting, weather data, authentication and AI processing. Their availability and separate terms may affect a feature. Third-party links are provided for convenience and are not endorsements. We are not responsible for an independent third party's service, but this does not exclude responsibility that cannot lawfully be excluded.

12. Free and paid features

The public website and currently identified core wardrobe features may be offered free of charge. If paid features are introduced, the price, currency, billing period, renewal terms and cancellation method will be shown before purchase. App-store purchases are also subject to the store's billing terms. Nothing on the current site commits us to launch a particular paid feature or price.

13. EU consumer cancellation and conformity rights

If you buy a Luuma digital service directly as an EU/EEA consumer, you generally have a 14-day withdrawal period unless an exception applies. For digital content supplied immediately, the right may be lost only after you expressly consent to immediate supply and acknowledge the consequence. The purchase screen will provide the legally required information and method.

Paid digital content and services must conform to the contract under applicable consumer law. Mandatory rights to updates, remedies, price reduction or termination are not limited by these terms. Contact info@luuma.life about a conformity issue.

14. Availability, updates and beta features

We aim to provide a reliable service but do not promise uninterrupted availability. Maintenance, security incidents, connectivity, app-store review or third-party outages may interrupt features. Beta or preview features may change or be withdrawn and will be identified where appropriate. We provide security and conformity updates required by applicable law.

15. Suspension, termination and deletion

You may stop using Luuma and delete your account through the available account controls or by contacting support. We may restrict or terminate access for a material or repeated breach, a security risk, legal requirement, non-payment, or discontinuation of the service. Where reasonably possible and lawful, we will give notice and an opportunity to appeal or export data. Account deletion is handled as described in the privacy policy.

16. Disclaimers

To the extent permitted by law, free features are provided on an "as available" basis. Garment facts, sustainability statements, care suggestions, weather-based recommendations and AI output may contain errors. We do not guarantee that using Luuma will produce a particular environmental, financial, styling or wardrobe outcome.

This section does not affect statutory guarantees or remedies that apply to consumers or paid digital services.

17. Liability

Nothing in these terms excludes or limits liability for fraud, wilful misconduct, death or personal injury caused by negligence, breach of mandatory consumer rights, or any liability that applicable law does not permit us to limit.

Subject to that rule, occasio BV is responsible for reasonably foreseeable direct loss caused by our breach. We are not responsible for loss caused by your breach, inaccurate information you supplied, failure to follow garment or manufacturer instructions, or an independent third party outside our reasonable control. If you use Luuma for business purposes, we are not liable for indirect loss, lost profit, lost revenue, loss of opportunity or business interruption to the extent permitted by law.

18. Changes to these terms

We may update these terms for legal, security, technical or service reasons. We will give reasonable advance notice of material changes through the app, website or email where required. Changes will not retroactively remove accrued rights. If you do not accept a material change, you may stop using Luuma and delete your account before it takes effect.

19. Governing law and disputes

These terms are governed by Belgian law. If you are a consumer resident in the EU/EEA, you also retain the mandatory protections of your country of residence and may bring proceedings in any court available to you under applicable consumer jurisdiction rules. Nothing in these terms requires a consumer to waive a mandatory right.

Contact info@luuma.life first so we can try to resolve a dispute. Belgian consumers may also contact the independent Consumer Mediation Service. We are not obliged to use arbitration unless applicable law or a separate written agreement requires it.

20. EU and Belgian legal framework

Depending on the feature and user relationship, the legal framework includes or may include:

These terms must be interpreted consistently with mandatory EU, EEA and Belgian rules. The references above are descriptive and do not reduce any right granted by law.

21. General provisions

If a provision is invalid or unenforceable, the remaining provisions continue to apply and the affected provision will be interpreted as closely as legally possible to its purpose. Our delay in enforcing a term is not a waiver. You may not transfer this agreement without our consent, but we may transfer it as part of a reorganisation, financing or sale if your mandatory rights and data protections continue. These terms, the privacy policy and purchase-specific terms form the agreement for the service they cover.

22. Contact

Questions, legal notices and support requests can be sent to info@luuma.life.