The wardrobe app that gets you dressed
Walk your wardrobe once with the camera up and Luuma files every piece, shoes and bags included. Then every morning it turns them into an outfit for the day you are actually having, and tells you why it works.
In private testing on the App Store and Google Play. Public listings are next, and Core is free to start.
Dry all day, and the blazer has rested three weeks.
Booked at eight. This slip has not been out since June.
Worn 41 times, so these jeans cost €1.90 a wear.
All three built from pieces already hanging in your wardrobe.
How it works
Other wardrobe apps ask you to photograph three hundred garments one at a time, which is why most people stop at twelve. Luuma starts by taking the whole room in at once.
Luuma catches each piece as it comes into view and files it with colour, fabric and care. Clothes, shoes, bags and jewellery, in one pass. No typing, nothing one at a time.
Work, dinner, rain, a weekend away. One tap, and Luuma puts an outfit together from what you own, shows it on your Fit Twin, and gives you the reasons it picked those pieces.
Log the wear in a tap. Cost per wear falls, your rewear streak climbs, and Luuma gets better at knowing what you actually reach for.
The whole wardrobe, in one go
This is the part that usually kills a wardrobe app before it starts. So Luuma does the boring half for you: hold the camera up, move along the rail, and every piece is caught, cut out and filed as it passes. Come back to a wardrobe that is already sorted into categories, with counts, colours and care.
Before, in your bedroom
After, in your pocket
Choose a category and Luuma tunes what it looks for as you move.
Frames are read as they pass and never stored. No video of your bedroom exists, not even briefly.
Pieces land in your wardrobe while you walk, so the review at the end is tidying, not homework.
Wardrobe scan is a Couture feature
Same wardrobe, different maths
The pieces were always there. What was missing was somebody to put them together, at 7:40 in the morning, for the weather you are about to walk into.
Monday, 7:40
Three hundred and twelve pieces, and no idea what goes with what.
Clothes, shoes, bags and accessories. Half of it has not been worn since May.
Monday, 7:41
Three outfits out of those same pieces, on a body shaped like yours.
Dry all day, and the blazer has rested three weeks.
Booked at eight. This slip has not been out since June.
Worn 41 times, so these jeans cost €1.90 a wear.
Everything else it does
So Luuma helps you wear it, share it, look after it, and stop buying the fourth version of it.
Your Fit Twin
Two guided photos and a few quick answers, no tape measure anywhere. Your twin is built to look like you, in your skin tone and your hair, so an outfit preview tells you something useful instead of flattering a stranger.
One outfit, three Fit Twins. Six skin tones, every hair length and texture, no tape measure.
Ask a friend
Invite the one whose opinion you actually take. They can see your looks, tell you the truth, or put an outfit together for you to approve. They never see prices, and they never see anything you have not shared.
A real stylist
Book someone from Luuma’s roster, or bring your own by email. They work from what you already own and send back a lookbook you can wear that evening. Nobody sends you a shopping list.
The numbers
Wears, cost per wear, pieces resting too long, care that is overdue. Every number arrives with the thing to do about it, so it reads like a wardrobe, not a spreadsheet.
The buying check
Mid sale, basket full, five minutes to decide. Luuma puts the thing you want next to what you already own and gives you a straight answer: buy it, mend the one you have, or close the tab. Private, and it never buys anything for you.
In your basket
Pink wool coat
Still unpaid, open in three tabs since Tuesday
Already yours
Two winter coats
The camel one worn 24 times, the black one twice
Wear the black one this week. If you still want the pink coat after that, it is yours.
Your circle
Keep a streak, take on a challenge, and climb a leaderboard ranked by how often you rewear rather than how much you buy. Wardrobes stay private. Only the counts are shared, and there is no feed to perform for.
What you learn about yourself
Word from the wardrobes
I walked my wardrobe on a Sunday afternoon and it came back with three hundred pieces filed. I have owned this trench for two years and forgotten it twice.
It dressed me for a rainy client day out of things I already had, and told me why. I stopped standing in front of the mirror second guessing myself.
The buying check talked me out of a knit I did not need and pointed at the one still folded in my drawer. Rude. Correct.
Plans
Every plan keeps your wardrobe yours. Leave whenever you like and your pieces stay filed.
Full pricing is on the App Store and Google Play, and inside the app under Plans.
Questions
No, but it is the fastest way in. You can add a single piece with one photo, add twenty at once by laying them out, or type one in by hand. The wardrobe scan just saves you an afternoon if you own a lot.
No. During a scan the frames are read as they pass and never saved. No recording is created, so there is nothing to leak, delete or ask us about later. The only things kept are the garment photos that become your pieces.
Luuma is in private testing on the App Store and Google Play right now, so it is not publicly listed yet. Public listings are next. It is built for both iPhone and Android and works the same on each.
Core is free and does the daily work: ask what to wear, keep your wardrobe, save looks. Atelier adds week planning, statistics and batch adding. Couture adds the whole wardrobe scan and unlimited stylists. Cancel any time and you keep your wardrobe.
Not even slightly, and that is rather the point. Luuma proposes the outfit and explains itself, a friend can weigh in, and a stylist can take over entirely. You just get dressed.
They stay yours. They power your wardrobe and your own insights, they are never sold, and they are never used to advertise clothing back at you. Friends and stylists you invite see your looks, never your prices or your personal details. The full detail is in our privacy policy.
Never. It is not the wardrobe police. The buying check simply puts the thing you want next to what you already own, so a yes feels certain and a no feels easy.
Those are lovely digital wardrobes you browse. Luuma is built for the morning itself: it takes your whole wardrobe in one walk, then answers what to wear with reasons, on a body shaped like yours, and keeps score of the rewearing.
Get Luuma
Luuma is in private testing on the App Store and Google Play. Public listings are next. When it opens, start with one walk along the rail, or one photo of the thing you wear most.